No Noise at Selfridges

Selfridges debranded bag

Today Selfridges unveiled its ‘No Noise’ concept in its Oxford Street, London store. Created to encourage a momentary escape from the noise of modern living, this concept offers not only iconic products that have ‘debranded’ exclusively for Selfridges, it also offers a Silence Room which is a contemporary re-working of the original ‘Peace Room’ installed by Mr Harry Gordon Selfridge.

My favourite element is the quiet shop, which houses the edit of minimalist fashion as well the exclusive collector’s items. Most notably, Selfirdges have themselves ‘debranded’ their iconic yellow carrier bag.

debranded mannequin 1

A faceless mannequin in The Quiet Shop

close up no noise clothing

Debranded hangers and specially designed clothing labels

No Noise POS 2

The Quiet Shop concept

Today's essentials 029

Heinz Tomato Ketchup – minus the ‘Heinz’

Debranded MArtmite, Ketchup and Baked beans

Collector’s item Marmite, Heinz Ketchup and Heinz Baked Beans without logo

no Noise mannequin 1

Minimalist fashion

de-branded beauty products

Estee Lauder Advanced Night Repair, Creme de la Mer and Clinique Dramatically Different Moisturising Lotion, all debranded.

Smartphone speaker

Smartphone speaker – this is amazing – you pop your phone in and it amplifies the sound – magic!

Selfridges mass meditation

Selfridges are running in store events, including the above Ten Minute Meditation held this morning as part of their installation

It’s in store til the end of February.. find out more here

Are you planning on visiting?

C xx


About catalina can

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4 Responses to No Noise at Selfridges

  1. jkayre says:

    I’m going to see this next week and can’t wait now after reading this! x

  2. DeSmitten says:

    I am a huge fan of minimalism, and living in New York begs for a quiet afternoon, wish I were in London to enjoy!

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