Today Selfridges unveiled its ‘No Noise’ concept in its Oxford Street, London store. Created to encourage a momentary escape from the noise of modern living, this concept offers not only iconic products that have ‘debranded’ exclusively for Selfridges, it also offers a Silence Room which is a contemporary re-working of the original ‘Peace Room’ installed by Mr Harry Gordon Selfridge.
My favourite element is the quiet shop, which houses the edit of minimalist fashion as well the exclusive collector’s items. Most notably, Selfirdges have themselves ‘debranded’ their iconic yellow carrier bag.
A faceless mannequin in The Quiet Shop
Debranded hangers and specially designed clothing labels
The Quiet Shop concept
Heinz Tomato Ketchup – minus the ‘Heinz’
Collector’s item Marmite, Heinz Ketchup and Heinz Baked Beans without logo
Estee Lauder Advanced Night Repair, Creme de la Mer and Clinique Dramatically Different Moisturising Lotion, all debranded.
Smartphone speaker – this is amazing – you pop your phone in and it amplifies the sound – magic!
Selfridges are running in store events, including the above Ten Minute Meditation held this morning as part of their installation
It’s in store til the end of February.. find out more here
Are you planning on visiting?